Meet the Team

Diana Goodwin is the Founder & CEO of AquaMobile, North America’s largest provider of personalized, at-home swim lessons. With over 25 years in aquatics, she launched AquaMobile in 2011 to bring certified instructors directly to families home pools. Under her leadership, AquaMobile has helped tens of thousands of people develop water confidence and safety. AquaMobile has since branched out to offer commercial lifeguarding services in addition to at-home swim instruction.

A proven innovator, Diana also founded MarketBox in 2019, a software which streamlines and automates scheduling and route optimization for field and mobile service businesses. This serves as the technology backbone of AquaMobile and a wide variety of enterprises large and small across industries such as energy, home health and tutoring.

Her thought leadership spans the realms of marketplace business, tech innovation, and scaling international ventures. She’s been featured in Forbes, appeared on Dragons’ Den, and earned accolades such as Emerging Entrepreneur of the Year and TELUS’s $100,000 Small Business Challenge. Diana is a sought-after speaker on entrepreneurship, the gig economy, and the future of service industries.

Diana holds a Bachelor of Commerce from the University of Toronto and an MBA from the Kellogg School of Management. Diana is passionate about non-traditional modalities of healing and personal growth. She is certified in the Crystal Skull Method, and is proficient in breathwork and trance chanelling. She cherishes time spent travelling and exploring nature with her husband, where she seeks connection, reflection, and renewal.

Cheryl Mulligan is AquaMobile’s Head of Commercial Operations and Relationships and the person behind the scenes making sure every customer, every swim lesson, and every lifeguard has a great experience. Since joining in 2023, she’s helped grow the business tremendously, building a Swim/Lifeguard and Gate/Pool Attendant Recruiting Team that families and clients can count on.

Cheryl brings over 20 years of experience in customer care and operations, with previous roles at AS Beauty Group and David Yurman, where she led teams around the world and found smarter, more efficient ways to serve customers well. Before that, she spent two decades running her own business, The C.A.L.M. Approach, a therapeutic massage center she built from scratch and rebuilt with grit and determination after Hurricane Irene destroyed it.

Cheryl brings that same care and attention to detail to everything she does at AquaMobile. At the end of the day, she’s someone who sets her sights on the customer experience and doesn’t stop until it’s exceptional.

Fun facts: Cheryl is mom to an amazing grown daughter and a senior rescue fur baby, and is a Certified Image Consultant (Fashion Institute of Technology, NYC).

Courtney is a seasoned recruiter with over 17 years of experience spanning both corporate environments and small business settings. Known for her strong interpersonal skills and intuitive approach to talent acquisition, Courtney thrives on building authentic relationships and connecting people with opportunities that align with their goals and values. Her deep understanding of diverse organizational cultures, paired with a passion for fostering long-term professional connections, makes her a trusted partner in recruitment strategy.

Julie brings a lifelong passion for aquatics to her role at AquaMobile, where she supports clients, instructors, and day-to-day operations to help ensure every swim experience runs smoothly. Drawing on more than six years of experience as a swim instructor and lifeguard, she combines firsthand industry knowledge with a strong commitment to exceptional customer service!

In her role, Julie works closely with families and providers, assisting with bookings, scheduling, and client support. She enjoys helping connect clients with the right instructors while ensuring every interaction is handled with care, professionalism, and attention to detail.

Julie is currently pursuing an Honours Bachelor of Science in Human Biology at the University of Toronto. Outside of her studies, she is a Varsity Cheerleader and an older sister!

Whether she’s assisting clients behind the scenes or helping improve the overall customer experience, Julie is dedicated to making every interaction with AquaMobile positive, seamless, and memorable.

Abby is a dedicated Swim Specialist at AquaMobile, where she combines her 5+ years of experience in aquatics with a focus on client care and support. She has taught students of all ages, from infants experiencing the water for the first time to adults building new skills. Along with teaching lessons and lifeguarding, she has also worked as a water sports instructor, expanding her experience working with kids in aquatic settings. Abby emphasizes safety and confidence building, creating lessons that are engaging, fun, and skill-driven so swimmers feel comfortable and motivated to progress.

She tailors her teaching to each swimmer, balancing skill development with encouragement so that every student can move forward at their own pace and feel confident from their first splash to their final session. Families appreciate her ability to create a supportive learning environment where safety and enjoyment go hand in hand.

Abby recently graduated from Trent University, with a double major in Forensic Science and Psychology. In addition to her work in aquatics, she brings experience in customer service and child care.

Whether she’s teaching in the pool or supporting families along the way, Abby is dedicated to helping every swimmer feel strong, confident, and capable in the water.