What is the best system (existing or homegrown) you’ve found for reporting bugs to your tech team? Why does it work, and how can others implement it?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
We use lighthouse app to report bugs to our tech team. You create a new bug ticket, explaining the issue or attaching images and videos to show the problem. You can assign the bug to a specific person, and also set a priority level to ensure that the most important bugs are getting addressed first. All communication about the bug gets tracked in the ticket, making it very easy to follow.
– Diana Goodwin, AquaMobile Swim School
One big skill that rises to the top is an ability to influence the influencers in your space in a way that favors your brand. Marketers should now realize that the method in which you do that seems to change every week. Whether via social, direct or in person, today’s marketer needs to be creative in attracting and influencing the people who can influence your customers.
– Andrew Thomas, SkyBell Video Doorbell
1. The Ability and Desire to Learn
We use lighthouse app to report bugs to our tech team. You create a new bug ticket, explaining the issue or attaching images and videos to show the problem. You can assign the bug to a specific person, and also set a priority level to ensure that the most important bugs are getting addressed first. All communication about the bug gets tracked in the ticket, making it very easy to follow.
– Diana Goodwin, AquaMobile Swim School
2. Knowing How to Influence the Influencers
One big skill that rises to the top is an ability to influence the influencers in your space in a way that favors your brand. Marketers should now realize that the method in which you do that seems to change every week. Whether via social, direct or in person, today’s marketer needs to be creative in attracting and influencing the people who can influence your customers.
– Andrew Thomas, SkyBell Video Doorbell
3. A Data-Driven Mindset
No matter what marketing position you’re hiring for, having a data-driven mentality is crucial for the team and company’s, growth. As your team creates new content, makes changes to the website, executes on A/B tests, etc., you should always be tracking and making decisions based on data.
– Kelsey Meyer, Influence & Co.
4. The Ability to Leverage Different Media Mediums
There used to only be so many media outlets for marketing your business. Now with video, podcasts, live webinars, live streaming (Periscope) etc., there are an incredible number of mediums out there to spread the word about your company. Someone in a marketing role these days needs to understand not only how all of these work, but also which ones will be most effective for your business.
– Sean Ogle, Location 180, LLC
5. Knowledge of Video and Graphics
Great videos and graphical content are at the forefront of social media. If you cannot work with video and graphics to tell a story, your social media platforms are going to struggle to take off. These are now a must for any marketing hire.
– Murray Newlands, Due.com
6. A Technology and Product Mindset
Marketers from non-tech companies are increasingly becoming technology product managers. They understand that their technology selection impacts customer experience and represents a powerful competitive advantage when executed properly. As such, they are adopting UX in addition to their UI responsibilities.
– Ivan Matkovic, Spendgo
7. The Ability to Adapt
It’s one of the oldest competencies in the book, but is more essential than ever in the new media environment. With the importance of email and online communication, effective writing skills are of paramount importance to set any marketer apart. Compelling content begins with effective and engaging written communication.
–Lindsay Tanne, LogicPrep
8. Effective Writing Skills
We use Zoho Bug Tracker. It’s very good. It allows us to create a custom view to see a list of bugs. We can create forums around bugs will full administration. It also has an unlimited numbers of users and integrates with Google Drive, Github, Zoho Suites and bit bucket. Alternatively, you can attach any type of file. It’s simple and allows all the functionalities you’d expect. We’ve used it for the last four years in projects, as it’s price is also competitive.
– Piyush Jain, SIMpalm
9. An Understanding of Workflow Automation
Standard drip campaigns still have a place, but automating and adapting to customer interaction is key. Tools like Active Campaign and Hubspotprovide new ways to automate a wide range of information to specific customer interests. It takes a bit to get your head around this and can be a mess if not managed properly, hence the importance of having someone that understands the concept.
– Josh Sprague, Orange Mud
10. The Ability to Convey Honesty
The new shopper — the online customer — is savvy. They already know what native marketing is. They need to know that they’re being marketed to in a respectful and transparent way. Marketing no longer needs to be slick, it needs to promote brand trust. Find a marketer who can convey trustworthiness and transparency and your marketing will thrive.
– Andrew Namminga, Andesign
11. Great Storytelling Abilities
A compelling and confident storyteller is someone who can guide clients through complex challenges, develop unique and inspiring viewpoints and inspire new ideas that that can change the way consumers engage with your brand.
– Ryan Stoner, Publicis
Originally posted November 10th, 2015 on Business2Community.
